Privacy Policy
Privacy Policy
1. Introduction
Welcome to epaymentsolutions.co.uk (“we”, “us”, “our”, “the Site”). We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit or use our Site, or interact with us (including via Meta / Facebook / Instagram ads).
By using our Site or interacting with our services, you consent to the collection and use of information in accordance with this policy.
2. Data Controller
The data controller for this website is:
Epayment Solutions
Address: Leeds
Email: [email protected]
If you have any questions about this Privacy Policy or our data practices, please contact us.
3. Types of Data We Collect
We collect personal data to provide and improve our services. The types of data we collect may include:
• Identity Data: name, title, date of birth
• Contact Data: email address, postal address, phone number
• Transactional Data: details of payments, products or services purchased
• Technical Data: IP address, browser type and version, time zone setting, browser plug-ins, operating system and platform, device information
• Usage Data: pages visited, time spent on pages, navigation paths, referral source, website interactions
• Advertising & Cookies Data: information collected via cookies, pixels, web beacons, including data used by Meta / Facebook / Instagram for advertising, conversion tracking, audience building, etc.
• Marketing & Communications Data: your preferences in receiving marketing from us, your communication history with us
We may also collect aggregated or anonymised data which does not identify you directly.
4. How We Collect Data
We collect data in the following ways:
• Direct interactions: when you fill in forms on our Site (e.g. contact, registration, purchase)
• Automated technologies: via cookies, tracking pixels, analytics tools
• Third parties & publicly available sources: e.g. Facebook, Meta, advertising partners, payment processors
5. Use of Your Data
We may use your personal data for the following purposes:
• To provide, operate, maintain, and protect our services
• To process transactions and manage orders
• To communicate with you (e.g. respond to enquiries, send confirmations, customer support)
• To send you marketing communications (if you’ve consented)
• To customise, improve and optimise our website, services, content, and user experience
• To run and manage advertising campaigns (especially via Meta / Facebook / Instagram)
• For analytics, measurement, and reporting
• To detect, prevent, and investigate fraud or misuse
Legal Basis for Processing
Under UK GDPR / Data Protection Act 2018, we rely on one or more of the following legal bases:
• Consent – for cookie processing, marketing communications, or where required
• Performance of a contract – to process your orders, payments, deliver services
• Legitimate interests – for analytics, improving our services, fraud prevention, marketing (where your rights don’t override)
• Legal obligation – to comply with UK law
6. Cookies and Tracking Technologies
We, as well as third-party advertising and analytics providers (e.g. Meta), use cookies, pixels, web beacons, scripts, local storage and other tracking technologies. These help us recognise your device, personalise your experience, and measure the effectiveness of advertisements.
You will be asked to consent to non-essential cookies when you first visit. You can manage your cookie preferences at any time via our cookie settings.
7. Meta / Facebook / Instagram Advertising
Because we run Meta ads, we use certain features and data flows related to Facebook / Instagram, including:
• Facebook pixel or Meta pixel to track website actions (page views, add to cart, purchases)
• Conversion tracking to measure performance
• Custom Audiences / Lookalike Audiences
• Retargeting / remarketing
• Sharing certain event data with Meta (subject to Meta’s terms)
If you want to opt out of Meta’s personalized advertising, you can adjust your ad preferences via your Facebook / Instagram settings or via Meta’s ads settings.
8. Sharing Your Data / Disclosure
We may disclose your personal data to third parties in the following circumstances:
• Service providers / processors (e.g. hosting providers, payment processors, analytics providers, advertising platforms)
• Business transfers, e.g. in case of merger, sale, reorganisation
• Legal obligations / enforcement, if required by law or to defend our rights
• With your consent or direction
We require that third parties process your data in compliance with applicable data protection laws.
9. International Transfers
Some of our third-party service providers (or their infrastructure) may be located outside the UK or European Economic Area (EEA). When we transfer your personal data internationally, we will take appropriate safeguards, such as using standard contractual clauses, to protect your rights and ensure adequate protection.
10. Data Retention
We will retain your personal data only as long as necessary for the purposes for which it was collected (or as required by law). We periodically review our retention policies and securely delete or anonymise data no longer needed.
11. Security
We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure.
12. Your Rights
Under applicable data protection laws, you may have the following rights:
• Right to access your data
• Right to correct (rectify) inaccurate or incomplete data
• Right to erase (delete) your data (“right to be forgotten”)
• Right to restrict processing
• Right to object to processing, including for direct marketing
• Right to data portability
• Right to withdraw consent (where processing is based on consent)
• Right to lodge a complaint with a supervisory authority (in the UK, the Information Commissioner’s Office – ICO)
To exercise your rights, please contact us using the contact details above. We may need to verify your identity before fulfilling requests.
13. Children
Our Site is not directed to children under 16, and we do not knowingly collect personal data from children under 16 without parental consent. If you believe we have inadvertently collected such data, please contact us to request deletion.
14. Changes to This Privacy Policy
We may update this Privacy Policy at any time. When we make changes, we will revise the “Last updated” date at the top and, where appropriate, notify you (e.g. via banner, email). Please review this policy occasionally for updates.
15. Contact Information
If you have any questions, concerns or requests relating to this Privacy Policy or your personal data, you may contact:
Email: [email protected]